Universal Access to Health Promotion: A Sustainable Strategy to Reduce Health Disparities, Improve the Health of an Entire State, and Accelerate the Evolution of Health Promotion

Live Webinar:
February 26, 2018 | 1:00 – 2:00 pm ET

We need your help thinking through a rather bold idea: making Universal Access to Health Promotion to a reality.

That reality has the potential to improve the health of entire states, reduce health disparities and accelerate the evolution of health promotion.

A white paper released by Dr. Michael O’Donnell two months ago describes a strategy that has potential to provide universal access to health promotion in a cost effective and sustainable way, and create thousands of new health promotion jobs in the process…but, it is very much a work in process. We need your help identifying and filling gaps in the approach.

You are invited to participate in a webinar on Universal Access to Health Promotion: A Sustainable Strategy to Reduce Health Disparities, Improve the Health of an Entire State, and Accelerate the Evolution of Health Promotion. Organized by Health Promotion Advocates and the Art & Science of Health Promotion Institute, this webinar draws on Dr. O’Donnell’s whitepaper.

Dr. O’Donnell will present the core concepts in this approach. Dr. Paul Terry will moderate the panel discussion. Panelists: John Harris, Dr. Michael Roizen, Larry Cohen, Bill Goldberg and Dr. James Hill.


Paul Terry
Moderator: Paul Terry, PhD  CEO, Health Enhancement Research Organization (HERO)
Michael O'Donnell
Primary Presenter: Michael P. O’Donnell, PhD, MBA, MPH CEO, Art & Science of Health Promotion Institute













John Harris
John Harris  Chair, Health Promotion Advocates
Chief Wellness Officer, Cleveland Clinic
Michael Roizen, MD  Chief Wellness Officer, Cleveland Clinic
Larry Cohen
Larry Cohen  Founder and Executive Director, Prevention Institute
James O. Hill, PhD
James O. Hill, PhD  Professor, University of Colorado School of Medicine




Bill Goldberg
Bill Goldberg
CEO, Interactive Health















“The three pillars critical to improving the health of the residents of a state or nation are enhancing the social determinants of health, providing universal access to medical care and providing universal access to health promotion.

The missing element for most large-scale efforts is providing universal access to health promotion, even though that may be the most cost-effective method to improve the health of the people of a state and even a nation.

To do this well, we need to deliver a therapeutic dose of scientifically valid health behavior change strategies (summarized here in the AMSO Framework). Funding this effort is likely to cost 10 or more times the amount available through foundations, public charities and public health departments. Therefore, these groups need to focus a portion of their resources on mobilizing funding from entities that have sufficient resources and that will also benefit from improved health status of their constituents.

The most important contribution of this white paper may be the financial analysis that illustrates how sufficient resources might be mobilized and how the overall effort can be maintained by capturing a small portion of these funds to maintain internal operations indefinitely, and in the process, stimulate investments several hundred times the initial investment.”

Michael P. O’Donnell, MBA, MPH, PhD

Download White Paper

Apply the Framework to Your State

Universal Access Primary Tables

This spreadsheet provides the primary tables that will allow you to change assumptions and manipulate values so the framework can be applied to any state.


Download Spreadsheet

Share Your Thoughts

We think of this white paper as a working document that articulates a vision, a dream. We recognize that there is a huge gap between a 50-page white paper and the enormous planning, mobilization and implementation necessary to make this a reality for even one state. Therefore, we encourage readers to examine it critically, celebrate its strong elements for a respectfully short period of time and then share constructive criticism, not to tear it down, but to riff on it, to make it better.
Please share your reactions/suggestions below. We will post comments to share experience and build on the process.

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Comments Shared

Here are a few reactions we have received so far:

“Michael O’Donnell is a leader in health promotion and its central importance for national health and wellbeing. In this paper, he provides a concrete vision for how a state and even the nation can support health promotion as an essential foundation for human thriving – and how that support would pay us all back many times over. This is a blueprint for any leader interested in advancing human flourishing in their community.” – Wayne B. Jonas, M.D. Executive Director, Samueli Integrative Health Programs, H&S Ventures

“Michael O’Donnell is a fervent champion of the brutal fact that it is is infinitely more desirable to be healthy them sick. And that this choice is not about more drugs or operations or hospitals or doctors but not getting sick in the first place. Prevention is worth tons of cures and Michael is the preeminent spokesperson of this deep truth.” –
Walter M. Bortz, MD, Professor of Medicine, Stanford University School of Medicine

“Few people are more knowledgeable about the American healthscape- what’s working, what’s not; the perils and opportunities – than Michael O’Donnell. This detailed and well-reasoned plan is the consummate blue print for doing well by doing good, an opportunity to measure gains concurrently in
years gained, and dollars saved. A meticulous plan for achieving that win-win at scale is
~David L. Katz, MD, MPH, FACPM, FACP, FACLM, Director, Yale University Prevention Research Center Griffin Hospital, Founder, True Health Initiative

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